Invicta – The Invincible Watch Brand

Colourful and chunky, the ‘in-the-face’ designs of Invicta watches make a bold style statement. However, these exaggerated watch designs were not how the brand started off more than a century ago. In fact, back then, Invicta was known to make well-designed dress watches, dive watches and classic chronographs as well as elegant pocket watches.

In 1837 Invicta was founded by Raphael Picard, a Swiss watchmaker who wanted to offer technically sound Swiss timepieces to the ordinary man. Swiss watches are highly valued for their fine craftsmanship, owing to which, they are extremely expensive, quite often out of reach of the ordinary people. Raphael Picard sought to change this – he wanted finely crafted, Swiss-made quality timepieces to reach ordinary people.

The Invicta brand was born out of a need to provide quality Swiss watches to the common man at affordable prices. With this goal in mind Raphael Picard succeeded in his endeavour in making the Invicta brand a household name. The brand was a great success until the 1970s quartz crisis when many Swiss watch makers were wiped out of the business due to the technological revolution.

In 1991, the Invicta brand name was given a new lease of life when an American company purchased it.  The Invicta Watch Group was incorporated in 1996 in the United States and continues to be headquartered there.

Invicta watches borrow a lot of design traits from luxury brands like the Rolex. The most popular of the watch models is the Invicta Pro Diver Series which offers the consumers a hint of the Rolex Submariner in an extremely affordable package. The Invicta Pro Diver is by far the most popular model – the Pro Diver comes in a variety of colours, styles and sizes. Invicta Pro Divers are well crafted watches that are durable and reliable. They are self-winding pieces that either have a 21-jewel automatic movement or a classic Swiss movement. The best part of the Pro Diver is that it is an affordable timepiece, almost priced at par with a quartz watch.      

Invicta Pro Diver 25565 Professional 200M Automatic Men’s Watch is a handsome timepiece that grabs attention with its uniquely coloured bezel. Its black mother-of-pearl dial is a good contrast to the silver hands and markers. Being a dive watch it is water resistant up to 200m depth. The see-through case back is an interesting feature of the watch which is powered by a 24-jewel automatic movement. Superbly crafted, the Invicta Pro Diver 25565 professional is a great choice as a gifting idea or one to add to your collection.

Online sale of Invicta watches happens at heavily discounted prices. You might want to check out City Watches website at https://www.citywatches.ca for more details and models from the Invicta brand.